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Marketing Onlien 101

Online Marketing is one field that has no authority yet. There is no such a thing as “Online Marketing” degree given by any education institute. The only source of information about online marketing is people who are doing it. And you can predict what to get from those ... only what gives them the credibility without risking exposing their secrets.

Online marketing gurus usually publish their old secrets ... things that they did in the past and worked well for them, but after other marketers examine their modules and start to copy them the gurus go out with a training course or a blue print or whatever they call it, and sell that for thousands of dollars a piece. This way they will benefit from their exposed secrets instead of whining.

Online marketing is different from traditional marketing media. We are all used to see advertisements in bus stations, on walls, in the subway, and on every spot that might catch your eye. TV and radio commercials are not that different, you get commercials during shows and games because the advertising agency knows that millions of eyes are watching. The common feature in this kind of advertising is that it is not 100% targeted, and there is no way to get it even close to that.

On the other hand, online marketing can be 100% targeted. You visit a site about poppy training, and not long later you get bombarded with emails all focused on pets and pet products. Then you remember that during that visit to the poppy training site you responded to an advertisement and submitted your email in order to get a free training guide or newsletter.

What did that marketer do? Simple, added you to his/her list. And this what you need to do in order to make money online.

Building a list is the first task you should focus on if you want to make any money online. A loyal list is your capital investment, whenever you need extra money you send out a promotional email. If you have a large list of people who read your email, you'll be making money every time you send out to them.

And based of how large, how old, and how did you build that list ... your earnings from your emails will be determined. The larger your list the more money you'll make from it ... common sense. An established, and filtered list will get you more money per member than a fresh list that has not been filtered yet.

And how did you build that list is what will determine what kind of revenue you should expect. For example, if you have built that list by giving away a free course or ebook, you'd better promote to this list free offers that pay you per lead rather than a product they have to buy. On the other hand, if you could filter your list into buyers and freebie hunters, you can send the free stuff to the freebie hunters and the serious products to the buyers. This doesn't mean that you have to stick to this, but at least you can predict what to get from each list.

In the following pages I'll cover list building strategies in the back alley of the internet, how to make money while building your list, and how to filter your list based on the behavior of your members.

At the end, you'll have a list of 100% free resources that you can use to build your list. So you'll never need to spend money before you start making money.